Our Origin Story

Built from Responsibility, Not Theory

Umasenso was not created as a software idea first.
It was created as a response.

For more than ten years, our founder Richard Noromor worked closely with Philippine service businesses through digital marketing. Clinics, wellness centers, and professional services trusted Emerge to help them get found online and generate demand.

Marketing worked.
Leads came in.

But something kept breaking.

After the inquiry, growth slowed. Follow ups were missed. Bookings depended on manual effort. Systems were fragmented. Owners worked harder, added more tools, and hired more people, yet growth still felt fragile.

The problem was not effort.
The problem was not marketing.
The problem was the lack of a system.

From Marketing to Stewardship

As marketers, we helped businesses attract attention. But over time, that felt incomplete.
If growth depends on people remembering to follow up, respond quickly, or track results across disconnected tools, then growth is always at risk. That realization brought a sense of responsibility.
Umasenso was built to take responsibility for what happens after marketing.
Not another tool.

A Growth Operating System.

What We Built

Umasenso connects the full growth journey into one system:

  • Get found online through optimized websites and funnels
  • Capture every inquiry with CRM, instant responses, and online booking
  • Drive repeat business through reminders, reactivation, and loyalty journeys

Marketing, sales, and retention are no longer separate efforts. They work together as one flow.
Every feature exists because a real business struggled without it. Nothing was built for theory. Everything was built from experience.

Why Stewardship Matters

Building systems that businesses rely on is a form of stewardship.
When a clinic depends on follow ups to serve patients, or when a service business depends on bookings to pay staff, software must work quietly and reliably. It must reduce stress, not add to it.

At Umasenso, we believe growth should feel calm and predictable. Systems should support people, not replace them. Technology should serve, not overwhelm.
This belief shapes how we build, what we prioritize, and how we define success.

Our Conviction

At the heart of Umasenso is a simple principle that guides our work and leadership.

Soli Deo Gloria.

We believe work is stewardship.
Systems are service.
Growth, when built faithfully, follows

Umasenso Today

Today, Umasenso serves Philippine service businesses looking to move away from fragmented tools and manual processes. Businesses that want clarity instead of chaos. Systems instead of stress.

We are building quietly, intentionally, and responsibly.

Not to chase growth at all costs.
But to build systems that truly serve.